Supplier Diversity From the Inside Out
A Corporate Insider's Guide to Making Diverse-Owned Businesses Stand Out
from the Crowd
In Supplier Diversity From the Inside Out, award-winning strategist Kimberly Coffman delves into the intricacies of navigating supplier diversity programs and securing lucrative contracts with major corporations. With firsthand experiences garnered over two decades collaborating with industry peers at titans such as GM, Ford, and IBM, Coffman unravels the nuances of respectful engagement and effective marketing strategies essential for corporate partnership success.
Through practical insights, Coffman elucidates the dos and don’ts, ensuring readers sidestep common pitfalls that could impede progress and hinder opportunities. This guide isn’t just about surviving but thriving in an ultra-competitive market. It empowers small and diverse-owned entrepreneurs across various sectors—be it healthcare, academia, or government—with the tools to stand out and cultivate meaningful connections. Unlock your full potential and accelerate your journey toward success with Coffman's invaluable wisdom!
Supplier Diversity From the Inside Out is required reading for anyone committed to doing better business in a better world.
— Mark C. Hopson, Ph.D., Professor and author of Communicating Interculturally: Theories, Themes, and Practice for Societal Wellbeing
"Kimberly’s expertise is invaluable for diverse-owned entrepreneurs aiming to navigate the nuances of marketing to large buying organizations, supplier diversity professionals, and strategic sourcing managers."
—Karen Scarpino, Owner & CEO
Green Giftz | Promotional Impact
"Kimberly's dedication to coaching and advising small and diverse-owned businesses is evident through the tangible impact she has had on their success stories. Her expertise in supplier diversity, small business coaching, and advocacy is not only impressive but also genuinely transformative!"
—Dr. Felicia Phillips, Founder & CEO
The One Million Dreams Foundation for Black Women & Girls Inc.
ABOUT THE AUTHOR
KIMBERLY R. COFFMAN is an esteemed leader in supplier diversity and the founder and CEO, Kimberly Rae Consulting, LLC.
With a career spanning roles at renowned corporations like Delta Air Lines and Herman Miller, Coffman has championed transformative initiatives, driving global supplier diversity strategies and integrated marketing communications programs.
Recognized with prestigious awards such as DiversityPlus magazine's “Top 25 Women in Power Impacting Diversity,” Coffman is committed to fostering inclusion and empowering small and diverse-owned businesses.